|
Susan K. Wehrley & Associates, Inc. is committed to help you be more fulfilled and effective at work and at home. As a result, we have improved our Partnership Marketing: Sales & Customer Service Excellence program which has been successful in companies like Harley-Davidson, Time Warner and Pepsi-Cola, just to name a few. Although an established and successful program for 18 years, we at Susan K. Wehrley & Associates, Inc. know that it is important to keep in-tune with the times and make the needed changes to continue to excel. Because we are facing uncertain economic conditions, it is important to give your sales staff the "tools' needed to deal with this ever-changing and unpredictable marketplace. That's why we have added skills from Susan's two books, The Secret to "I AM" and The Power to Believe to our existing successful sales and customer service program, giving your sales team the added skills needed to overcome inner and outer resistance currently at an all time high.
What changes have been made to the Partnership Marketing program?
The new and improved Partnership Marketing Program addresses not only the traditional sales techniques needed to sell, but also addresses the Inner resistance caused when your sales staff doesn't have a clear plan, doesn't believe in abundance, have excellent creative skills, possibility thinking and problem-solving skills, as well as a refined gut instinct about the marketplace. Inner resistance is also caused within the company when there aren't established standards, policies and procedures in place and sales people are making promises that the departments believe they cannot meet. Getting out of synch internally within a company creates chaos, not success. In our Partnership marketing program, we help you get your house in order first!
Outer resistance also causes lower sales performance as well. When the marketplace is tough, and a sales staff is not trained beyond the "5 steps of selling," they can easily get discouraged when hearing "no" often. In addition to the 5 basic steps to selling we add 5 more steps, giving sales people the inner core strength to intuitively know what to do or say in the moment of truth when a customer is resisting.. Because we have more sophisticated buyers these days, the old-fashioned techniques of convincing no longer work. In fact, they can often cause further distance because the customer feels manipulated. Today's customer expects better listening skills, more curiosity, more compassion, and intuitive-creative skills that will help both the customer and the sales person to see possibilities they can problem-solve collaboratively. This new approach builds trust and a bond that the competitor cannot break. Having these higher level human relation skills, in addition to the 5 basic steps to selling, will increase your sales and profit margins. These additional sales core strengthening skills give your sales staff the extra tools they need to succeed in today's marketplace. Call Susan K. Wehrey & Associates, Inc. today to find out how we can tailor-make a sales and customer service program to meet your needs. Ask about our 4-Step Proven Performance Process that guarantees results! Call us at (262) 785-8188.
Partnership Marketing: Sales and Customer Service Excellence
Inner Resistance: Your Sales Staff --Your Team
Stage 1: A MINDSET OF ABUNDANCE
First we work with your sales staff and departments to overcome their own inner resistance, causing them to view the marketplace and your company's capability through a limited perspective. We uncover the root cause of lower performance by identifying the thought patterns and feelings that are causing specific behavior choices that are leading to undesirable results within your company. Stage 2: DEVELOP A MARKETING PLAN
We help each sales person to create a marketing plan so that their niche matches their passion, strengths and the company needs. From this plan, we lay out specific market segments, goals, activities and timelines to map out the success strategy. Stage 3: ENSURE CUSTOMER SERVICE EXCELLENCE
We will help you determine standards, policies and proceedures for customer service excellence, that are agreed upon by all of the departments. This is necessary to create a cohesive team that is focused on customer satisfaction. We will help your company establish these needed standards of performance so that your departments can work together to exceed expectations by having excellent communication and problem-solving skills. We will help you benchmark improvements and hold people accountable to doing their job well. Overcome Outter Resistance: Your Customer--the Marketplace
Stage 4: IDENTIFY QUALIFIED SUSPECTS
Next, intuitive skills will be taught to help sales people to ask qualifying questions to determine if the potential customer they are talking with is actually a qualified prospect and a good match for the company. This will help the sales force to use good time management skills, by identifying customers and market niches who are prime to buy now. Stage 5: CREATE SALES EXCELLENCE
Once a potential customer is identified, we will teach the sales force exceptional selling skills to sell the value of your products and services verses just price to make the sale. Understanding the 4 components to value will ensure that prospects will want to do business with you. Our 10 step sales skills process will set your sales team apart from the rest because not only will they have the basic selling skills, they will have exceptional human relation skills to overcome resistance. . Stage 6: REPEAT and LOYAL CUSTOMER
Next, your staff will learn skills to further explore the possible ways to partner together for mutual success, because it is easier to get repeat business by expanding to other products and services you have to offer, when you have proven yourself the first time. You ensure repeat business by excellence, follow-through and by being curious about their business, their profit centers and their marketplace while offering the "How might we...? possibility attitude taught in training. . Stage 7: REFERRALS
We will teach you how to focus on your customer's success and ask for referrals. This is easy because when you are ensuring mutual success and profitability, your loyal customers will want to help you spread the word and refer other business to youThe Partnership Marketing program will help you develop repeat and loyal customers while expanding your customer base. Partnership Marketing develops trust and teamwork between you, your customer and the vendor to ensure a win/win profitability, long term relationships, and mutual success. Call Susan K. Wehrey & Associates, Inc. today to find out how we can tailor-make a sales and customer service program to meet your needs. Ask about our 4-Step Proven Performance Process that guarantees results! Call us at (262) 785-8188.
|
