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Partnership Marketing: Sales & Customer Service Excellence
FIRE up your Sales Force! Partnership Marketing Workshop at the Lakeview Center: Mondays: Jan. 12, 26, Feb. 9th from 7:30-9:30 AM $195 per person, includes workbook Partnership Marketing: Sales & Customer Service Excellence program which has been successful in companies like Harley-Davidson, Time Warner and Pepsi-Cola, just to name a few. Although an established and successful program for 21 years, we at Susan K. Wehrley & Associates, Inc. know that it is important to keep in-tune with the times and make the needed changes to continue to excel. Because we are facing uncertain economic conditions, it is important to give your sales staff the "tools' needed to deal with this ever-changing and unpredictable marketplace. The new and improved Partnership Marketing Program addresses: Ø Traditional sales techniques needed to sell: The Ten Steps to the sales process are: 1. Branding: Define who you are 2. Pre-Qualified Prospects: Define who your customer is and what they need to succeed 3. Qualified Prospects: Determine if there is a fit 4. Build Relationships: Create Rapport and Trust 5. Probe: Find out their Hot Button 6. Presentation: Show how your product or service will help them to succeed 7. Handle Objections: Help them to find solutions to say “yes” 8. Close the sale: Work out the details 9. Follow-through: Ensure satisfaction 10. Expand the sale: Ask for Referrals and Additional sales Value = Price, Service, Quality, Tailor-made solution
Contact Susan K. Wehrley at 262-691-5001, or Susan@solutionsbysusan.com ~
www.solutionsbysusan.com ~ 161 W. Wisconsin Ave. Suite 1H, Pewaukee, WI 53072
Partnership Marketing: Sales and Customer Service Excellence
Inner Resistance: Your Sales Staff --Your Team
Stage 1: A MINDSET OF ABUNDANCE
First we work with your sales staff and departments to overcome their own inner resistance, causing them to view the marketplace and your company's capability through a limited perspective. We uncover the root cause of lower performance by identifying the thought patterns and feelings that are causing specific behavior choices that are leading to undesirable results within your company. Stage 2: DEVELOP A MARKETING PLAN
We help each sales person to create a marketing plan so that their niche matches their passion, strengths and the company needs. From this plan, we lay out specific market segments, goals, activities and timelines to map out the success strategy. Stage 3: ENSURE CUSTOMER SERVICE EXCELLENCE
We will help you determine standards, policies and proceedures for customer service excellence, that are agreed upon by all of the departments. This is necessary to create a cohesive team that is focused on customer satisfaction. We will help your company establish these needed standards of performance so that your departments can work together to exceed expectations by having excellent communication and problem-solving skills. We will help you benchmark improvements and hold people accountable to doing their job well. Overcome Outter Resistance: Your Customer--the Marketplace
Stage 4: IDENTIFY QUALIFIED SUSPECTS
Next, intuitive skills will be taught to help sales people to ask qualifying questions to determine if the potential customer they are talking with is actually a qualified prospect and a good match for the company. This will help the sales force to use good time management skills, by identifying customers and market niches who are prime to buy now. Stage 5: CREATE SALES EXCELLENCE
Once a potential customer is identified, we will teach the sales force exceptional selling skills to sell the value of your products and services verses just price to make the sale. Understanding the 4 components to value will ensure that prospects will want to do business with you. Our 10 step sales skills process will set your sales team apart from the rest because not only will they have the basic selling skills, they will have exceptional human relation skills to overcome resistance. . Stage 6: REPEAT and LOYAL CUSTOMER
Next, your staff will learn skills to further explore the possible ways to partner together for mutual success, because it is easier to get repeat business by expanding to other products and services you have to offer, when you have proven yourself the first time. You ensure repeat business by excellence, follow-through and by being curious about their business, their profit centers and their marketplace while offering the "How might we...? possibility attitude taught in training. . Stage 7: REFERRALS
We will teach you how to focus on your customer's success and ask for referrals. This is easy because when you are ensuring mutual success and profitability, your loyal customers will want to help you spread the word and refer other business to youThe Partnership Marketing program will help you develop repeat and loyal customers while expanding your customer base. Partnership Marketing develops trust and teamwork between you, your customer and the vendor to ensure a win/win profitability, long term relationships, and mutual success. Call Susan K. Wehrey & Associates, Inc. today to find out how we can tailor-make a sales and customer service program to meet your needs. Ask about our 4-Step Proven Performance Process that guarantees results! Call us at (262) 785-8188.
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